Nobel prize winning behavioural research suggests we tend to overestimate dramatic events and underestimate the more common risks we're actually more likely to face. We focus on what's memorable rather than what's probable.
The same pattern often appears in insurance. For example, many people have life insurance, but far fewer have considered how they would manage financially if a serious illness, injury, or disability prevented them from working.
This month we're looking beyond "just" life insurance and exploring the protection strategies that help individuals, families, and business owners prepare for the risks that are easy to overlook, but can have some of the biggest financial consequences.
Sometimes the biggest value isn't buying new coverage. It's simply understanding where your current protection may already be strong, and where it may not be.
Andrew Clark, MBA, CAIB, RF, FCIP, RPLU
President, CEO & Founder
ALIGNED Insurance
Business Owner Life Insurance
Your business depends on you. But what happens to your family, partners and company if you’re no longer there?
Learn how Business Owner Life Insurance can help protect what you’ve built.
Disability Insurance for Business Owners
Your business depends on your ability to work. But what happens to your income and your business if an illness or injury suddenly takes you out of the picture? Learn how Disability Insurance can help protect you and your livelihood.
Key Person Insurance
What would happen to your business if a key person suddenly couldn’t be there? The financial impact can reach far beyond a missing paycheque. Learn how Key Person Insurance can help protect your business.
Critical Illness Insurance
A serious diagnosis can change life quickly — and the financial impact can add even more stress when your focus should be on recovery. Learn how Critical Illness Insurance can provide financial support when you need it most.
